Genesis is a relatively new luxury automotive brand, originally launched by Hyundai in 2015. Despite its recent entrance to the market, Genesis has quickly gained a reputation for producing high-quality, luxurious vehicles that offer advanced technology and tremendous value for money. The brand is known for its elegant designs and attention to detail, which are comparable to more established luxury brands. Genesis vehicles often score high in consumer reliability surveys, contributing to the brand's growing credibility and reputation. Genesis offers a range of vehicles that cater to different preferences and needs. The flagship model, the Genesis G90, is a full-size luxury sedan known for its spacious interior, plush ride, and state-of-the-art features. The G80 is a mid-size sedan that strikes a balance between luxury and performance. For those who prefer SUVs, the Genesis GV80 provides a stylish and spacious option that rivals other premium SUVs in terms of luxury and performance. The brand attracts buyers who appreciate luxury but are also value-conscious. Genesis vehicles are often seen as a smart choice for individuals who seek premium features without the premium price tag typical of luxury brands. The typical Genesis customer is likely someone who values innovation, comfort, and design, and possibly leans towards being an early adopter of new technologies. These individuals often enjoy high-quality products that reflect a sophisticated yet understated lifestyle.